Account Based Marketing

By making your potential customers the focus of your marketing efforts, we help you expand at a faster rate than the competition. We use a structured approach to testing the efficacy of your marketing and the quality of your customer’s experiences.

A strategic growth driver can be established for the company through the use of an account-based approach. But, this is impossible without consistently prioritizing accounts, conducting research, making investments, actively engaging customers, and working together.

While account-based marketing (ABM) for businesses is efficient for managing marketing initiatives, it may be complex and time-consuming to implement and maintain. A number of potential sources of revenue leakage, database inconsistencies, manual process difficulties, and even fundamental human error contribute to this problem. Such blunders can be avoided with the help of The Shine Media’s Multi-channel Account-Based Marketing Services, which focus on identifying, developing relationships with, and converting Target Accounts into substantial income generators for your clients.

Benefits of Account Based Marketing

ABM is a targeted marketing strategy that focuses on personalized efforts to engage specific accounts and drive conversions. It can be an effective way to build strong, personalized relationships with key accounts and drive better results for a business.

Align your Marketing and Sales Teams and Amplify your Growth!

The Shine Media’s ABM Strategy

IDENTIFY KEY ACCOUNTS

By thoroughly understanding your strengths, solutions, and priorities, we will collaborate with you to develop buyer personas and determine the characteristics of high-value accounts to target.

ACCOUNT INSIGHTS

We utilize market research and AI technology to gather valuable information on each target account, including their technology, pain points, growth potential, and focal points. This enables us to craft specific and relevant messaging for each account that aligns with the solutions our clients provide.

BUILDING CONNECTIONS

Our team employs various channels and tools to establish connections with your key accounts in a systematic way. We engage with your prospects in the platforms they are active on using strategies such as custom tweets, LinkedIn outreach, and sharing of pertinent assets, among others.

PERSONALIZED CONTENT

ABM requires consistency in communication across all platforms, including email, blogs, articles, eBooks, webinars, website, videos, etc. We will collaborate with you to develop highly relevant and tailored omnichannel messaging and content assets.

GROWING RELATIONSHIPS

B2B purchasing often involves a prolonged sales cycle, high cost, and group decision-making, which ABM is well-suited to handle. By implementing strategic campaigns, we cultivate the prospects until the ideal moment arises, and when it does, you are the first provider the prospect contacts.

TRANSFORM INTO CUSTOMERS

Unlike a conventional sales process, ABM takes time, but the outcome is worth the wait. The outcomes of the lead nurturing process result in highly qualified leads that fortify the pipeline. The conversions we drive from key accounts typically yield a much higher customer lifetime value.

The Shine Media’s ABM Strategy

The Account-Based Marketing specialists at The Shine Media assist you to focus on the most promising prospects for growing your business. We have learned everything there is to know about ABM, including the most effective strategies, tools, and procedures. As far as sales acceleration and data-driven decision-making go, our ABM team is among the best in the business. With our years of experience and extensive network, our Account-Based Sales and Marketing departments are able to successfully complete any endeavor, irrespective of the scale across the globe.